HOW TO SELL YOUR HOME - FSBO
-Don’t wait
with marketing your home. Go out aggressively right from the get go. Home
owners biggest mistake is to wait a few weeks after they put up the for
sale sign before they start any further marketing.
-You will get
the most interest and traffic in the beginning, so make sure you take
advantage of it!
-Make sure you have a flyer box or tube, always
filled with good quality photo flyers on your sign at all times. FSBO’s
tend to think that if people are interested they will call. This could not
be further from the truth. If buyers don’t get the info they need when
they want it, they will pass your home up. If they can’t tell initially if
your home is within their price range, 98% of them will move on to the
next home that has all the pertinent information listed up
front.
-Don’t just put a sign in your yard, put signs at all cross
roads extending all the way from the nearest major intersection. Take
advantage of the drive by traffic.
-Studies show that 77% of all
buyers use the internet in the search for their next home. So, make sure
your home is there to be found. Your money is best spent through
advertising on the net.
-Always offer a co-broke to other Realtor’s
who might bring a potential buyer for your property. You might want to
save money by selling your home yourself, but you don’t want to shut out
the majority of buyers because you want to save money. Chances are you
will spend more money on mortgage fees and utilities because it will take
you longer to sell without their exposure. Also, make sure you advertise
that you are offering a co-broke so they know it.
-Open houses
typically don’t generate a buyer, but for a FSBO it is the most effective
way to sell their home. Try to hold an open house at least once a month or
as often as you can.
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EFFECTIVE MARKETING METHODS
Flyers - Full color
photo flyers in front of your home with the pertinent information about
your home, is essential. As we touched on earlier, buyer will NOT call to
get this information!
Virtual Tours - Virtual tours are
becoming more and more popular, as they have the ability to show your
potential buyers more of your home, than what photos alone can do. A
virtual tour however must be advertised, if not no one will know about
it.
Single Listing Websites - These sites are in my opinion
the best way of marketing your home in today's market. With buyers having
plenty of inventory to choose from, they more than ever want all the
information they can get on the home upfront. A website for your home, can
provide all the information you want, and as many photos as you want as
well. But again, as with the Virtual Tour, you need to make sure it is
known that this website exist.
Word of mouth - Yep, thats
right! Best selling tool ever, make sure everyone you know knows that your
home is for sale.
The Internet - If you are not there, you
are missing out on catching the majority of
buyers.
Neighbors - Advertise to your neighbors, they are
the best advocates for your neighborhood.
Advertise your Open
House - Make sure your open houses are advertised in the AZ Republic.
In fact, that is the ONLY print advertisement I can say actually do work.
It can get expensive, but try to do it every once in a while.
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TIP OF THE WEEK
Staging
Staging, does not necessarily mean that
you have to spend thousands of dollars to rent furniture and deco items.
You can stage your home yourself, if you have a good eye for decorating
and space management. Make sure your home is clean and clutter free, get
as much light into the rooms as possible, and make sure big and bulky
furniture does not take over the room. Sometimes less is more. Small
nicknacks does not show very well. Try to get rid of all the nicknack, and
leave the big stuff to show off the home. A lot of agents says to get rid
of everything personalized, such as pictures of your family. This so that
the buyer can see themselves in the home. However I believe that some
personalized stuff left behind, can actually make buyers feel at home. A
warm and welcoming home always makes people visualize themselves in it.
Besides, you ARE going to live there until it is sold, so you will have to
feel comfortable as well! |
